Is the tide turning for marketing jobs as restrictions are eased?

Two-thirds of marketing employers plan to hire this year

19 May 2021

New research from the Chartered Institute of Marketing and Hays points to a positive outlook for marketing jobs. However, the data also shows that marketers’ attitude to the workplace has changed in a fundamental way as a result of the COVID-19 pandemic.

The research shows that six in 10 marketers (60%) plan to change jobs within the year. This almost mirrors industry demand, with 67% of marketing employers planning to hire in 2021.

Of those marketers looking to change jobs this year:

Pandemic impacts marketers’ job satisfaction

CIM’s research also shows the impact on marketers’ job satisfaction over the last 12 months:

Looking ahead, 81% also expressed a degree of concern over the wider economic outlook and its impact on the potential to create new marketing job opportunities over the next 2-5 years.

Marketers rate their work from home experience positively

However, on a brighter note, the research shows that marketers recognised the positive benefits such as working from home that the pandemic established as a new normal over the last 12 months. Whether or not this becomes a permanent normal, marketers certainly view hybrid working as a fundamental shift within their workplace.

The research shows:

Chris Daly, CEO at the Chartered Institute of Marketing commented: “It’s clear that as lockdown eases, and the roadmap to recovery providing further clarity to brands and their marketing activities for the year ahead, that marketers are looking to new beginnings. Whether that be investing in their professional development, an increased focus on well-being or a change in the way they work moving forward, 2020 has given them a period on which to reflect and rethink.”